For students and business professionals Going International
The book Going International is an essential guide for businesses and students seeking to navigate the complexities of global markets.
-
The book offers a blend of theoretical insights and practical tools, covering critical aspects such as market analysis, entry strategies, risk management, and digitalization.
-
With many real-world case studies, including Hydroliq AG's rapid international expansion and Ifanger AG's market entry into Vietnam
-
Authored by internationalization experts Paul Ammann, Ralph Lehmann and Christian Hauser
For students and business professionals Going International
The book Going International is an essential guide for businesses and students seeking to navigate the complexities of global markets.
-
The book offers a blend of theoretical insights and practical tools, covering critical aspects such as market analysis, entry strategies, risk management, and digitalization.
-
With many real-world case studies, including Hydroliq AG's rapid international expansion and Ifanger AG's market entry into Vietnam
-
Authored by internationalization experts Paul Ammann, Ralph Lehmann and Christian Hauser
Theoretical concepts and insider tipps Where science meets practice
Cutting-edge knowledge
This book provides a solid framework for understanding the challenges and opportunities of internationalization.
Written by industry experts Paul Ammann, Ralph Lehmann, and Christian Hauser.
Case studies from industry leaders
The book offers a blend of theoretical insights and practical tools, covering critical aspects such as market analysis, entry strategies, risk management and digitalization.
Real-world case studies, including the rapid international expansion of Hydroliq AG and the market entry into Vietnam of Ifanger AG, illustrate the application of the book’s concepts in diverse industries.
Additional Data and Material
Whether you are a student or a business professional, Going International equips you with the knowledge and strategies needed to succeed in today’s dynamic and interconnected global environment.
Explore this website for additional resources, including checklists, case studies, and practical exercises designed to complement your learning and implementation process.
Theoretical concepts and insider tipps Where science meets practice
Cutting-edge knowledge
This book provides a solid framework for understanding the challenges and opportunities of internationalization.
Written by industry experts Paul Ammann, Ralph Lehmann, and Christian Hauser.
Real-world case studies
The book offers a blend of theoretical insights and practical tools, covering critical aspects such as market analysis, entry strategies, risk management and digitalization.
Real-world case studies, including the rapid international expansion of Hydroliq AG and the market entry into Vietnam of Ifanger AG, illustrate the application of the book’s concepts in diverse industries.
Additional material
Whether you are a student or a business professional, Going International equips you with the knowledge and strategies needed to succeed in today’s dynamic and interconnected global environment.
Explore this website for additional resources, including checklists, case studies, and practical exercises designed to complement your learning and implementation process.
Expertise, brought together
Team of authors
Three professors, all with a practical background, have come together to write this textbook.
They bring different experiences and have worked together in the past.
Paul Ammann
Ammann Business Consulting
Explores the dynamics of international management. Committed to educating leaders who succeed in the global economy.
Ralph Lehmann
FHGR - University of Applied Sciences of the Grisons
Researches the challenges of internationalization and develops practical solutions.
Christian Hauser
FHGR - University of Applied Sciences of the Grisons
Collaborates closely with international companies and organizations to conduct research on responsible business conduct, with a particular focus on small and medium-sized enterprises, anti-corruption, and international supply chains.
The publication of this book was supported by
