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Abstract colorful background with torn paper effect and a white text block reading 'Going International Strategies and Methods for Entering Foreign Markets' by Paul Ammann, Ralph Lehmann, Christian Hauser, with a red Versus logo in the bottom right corner.
Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it
  • Going International
  • Chapters
    • Quick Overview
    • Chapter 2
    • Chapter 3
    • Chapter 4
    • Chapter 5
    • All Files
  • Updates
  • Order Book
  • Sources
  • Contact
  • Going International
  • Chapters
    • Quick Overview
    • Chapter 2
    • Chapter 3
    • Chapter 4
    • Chapter 5
    • All Files
  • Updates
  • Order Book
  • Sources
  • Contact

This Cookie Policy was last updated on 14. May 2025 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.

1. Introduction

Our website, https://going-international.com (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Cookies

5.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

5.2 Statistics cookies

We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies.

5.3 Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

5.4 Social media

On our website, we have included content from Instagram, LinkedIn, Facebook and Twitter to promote web pages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Instagram, LinkedIn, Facebook and Twitter. This content is embedded with code derived from Instagram, LinkedIn, Facebook and Twitter and places cookies. This content might store and process certain information for personalized advertising.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Instagram, LinkedIn, Facebook and Twitter are located in the United States.

6. Placed cookies

Elementor

Statistics (anonymous)

Usage

We use Elementor for content creation. Read more

Sharing data

This data is not shared with third parties.

Statistics (anonymous)

Name
elementor
Expiration
persistent
Function
Store performed actions on the website

WordPress

Functional

Usage

We use WordPress for website development. Read more

Sharing data

This data is not shared with third parties.

Functional

Name
WP_PREFERENCES_USER_*
Expiration
persistent
Function
Store user preferences
Name
wpEmojiSettingsSupports
Expiration
session
Function
Store browser details
Name
wordpress_test_cookie
Expiration
session
Function
Read if cookies can be placed
Name
wp-settings-time-*
Expiration
1 year
Function
Store user preferences
Name
wp_lang
Expiration
session
Function
Store language settings
Name
wp-settings-*
Expiration
persistent
Function
Store user preferences
Name
wordpress_logged_in_*
Expiration
persistent
Function
Store logged in users

Google Fonts

Marketing

Usage

We use Google Fonts for display of webfonts. Read more

Sharing data

For more information, please read the Google Fonts Privacy Statement.

Marketing

Name
Google Fonts API
Expiration
expires immediately
Function
Read user IP address

Google reCAPTCHA

Marketing

Usage

We use Google reCAPTCHA for spam prevention. Read more

Sharing data

For more information, please read the Google reCAPTCHA Privacy Statement.

Marketing

Name
rc::c
Expiration
session
Function
Read and filter requests from bots
Name
rc::b
Expiration
session
Function
Read and filter requests from bots
Name
rc::a
Expiration
persistent
Function
Read and filter requests from bots

YouTube

Marketing

Usage

We use YouTube for video display. Read more

Sharing data

For more information, please read the YouTube Privacy Statement.

Marketing

Name
GPS
Expiration
session
Function
Store location data
Name
VISITOR_INFO1_LIVE
Expiration
6 months
Function
Provide ad delivery or retargeting
Name
YSC
Expiration
session
Function
Store and track interaction
Name
PREF
Expiration
8 months
Function
Store user preferences

Facebook

Marketing, Functional

Usage

We use Facebook for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the Facebook Privacy Statement.

Marketing

Name
_fbc
Expiration
2 years
Function
Store last visit
Name
fbm*
Expiration
1 year
Function
Store account details
Name
xs
Expiration
3 months
Function
Store a unique session ID
Name
fr
Expiration
3 months
Function
Provide ad delivery or retargeting
Name
act
Expiration
90 days
Function
Store logged in users
Name
_fbp
Expiration
3 months
Function
Store and track visits across websites
Name
datr
Expiration
2 years
Function
Provide fraud prevention
Name
c_user
Expiration
30 days
Function
Store a unique user ID
Name
sb
Expiration
2 years
Function
Store browser details
Name
*_fbm_
Expiration
1 year
Function
Store account details

Functional

Name
wd
Expiration
1 week
Function
Read screen resolution
Name
csm
Expiration
90 days
Function
Provide fraud prevention
Name
actppresence
Expiration
session
Function
Store and track if the browser tab is active

Twitter

Functional, Marketing

Usage

We use Twitter for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the Twitter Privacy Statement.

Functional

Name
local_storage_support_test
Expiration
persistent
Function
Provide load balancing functionality

Marketing

Name
metrics_token
Expiration
persistent
Function
Store if the user has seen embedded content

LinkedIn

Functional, Marketing, Statistics, Preferences

Usage

We use LinkedIn for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the LinkedIn Privacy Statement.

Functional

Name
sdsc
Expiration
session
Function
Provide load balancing functionality
Name
li_gc
Expiration
6 months
Function
Store cookie consent preferences
Name
BizographicsOptOut
Expiration
10 years
Function
Store privacy preferences

Marketing

Name
lms_ads
Expiration
30 days
Function
Store and track visits across websites
Name
_guid
Expiration
90 days
Function
Store and track a visitor's identity
Name
li-oatml
Expiration
1 month
Function
Provide ad delivery or retargeting
Name
li_sugr
Expiration
90 days
Function
Store and track a visitor's identity
Name
UserMatchHistory
Expiration
30 days
Function
Provide ad delivery or retargeting

Statistics

Name
lms_analytics
Expiration
30 days
Function
Store and track a visitor's identity
Name
AnalyticsSyncHistory
Expiration
30 days
Function
Store and track visits across websites

Preferences

Name
li_alerts
Expiration
1 year
Function
Store if a message has been shown
Name
bcookie
Expiration
1 year
Function
Store browser details
Name
lidc
Expiration
1 day
Function
Provide load balancing functionality
Name
bscookie
Expiration
1 year
Function
Store logged in users

Complianz

Functional

Usage

We use Complianz for cookie consent management. Read more

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name
cmplz_functional
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_statistics
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_preferences
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_marketing
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_user_data
Expiration
365 days
Function
Read to determine which cookie banner to show
Name
cmplz_id
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_saved_categories
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_saved_services
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_consented_services
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_policy_id
Expiration
365 days
Function
Store accepted cookie policy ID
Name
cmplz_banner-status
Expiration
365 days
Function
Store if the cookie banner has been dismissed

Burst Statistics

Statistics (anonymous)

Usage

Sharing data

This data is not shared with third parties.

Statistics (anonymous)

Name
burst_uid
Expiration
1 month
Function
Store and track interaction

Automattic

Statistics

Usage

Sharing data

This data is not shared with third parties.

Statistics

Name
tk_qs
Expiration
30 minutes
Function
Provide functions across pages

Posts View Counter

Functional

Usage

Sharing data

This data is not shared with third parties.

Functional

Name
pvc_visits
Expiration
1 day
Function
Store and count pageviews

Miscellaneous

Purpose pending investigation

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name
log-settings
Expiration
Function
Name
e_kit-elements-defaults
Expiration
Function
Name
extendify-help-center-globals-sync
Expiration
Function
Name
6cb1f90cba489c85caa3c2ee6ebd0ccc
Expiration
Function
Name
loglevel
Expiration
Function
Name
localTimeZone
Expiration
Function
Name
isReturningVisitor*
Expiration
Function
Name
wpc*
Expiration
Function
Name
pvc_visits[0]
Expiration
Function
Name
ca04e1a769d6e87b84fd6bcda0639ce1
Expiration
Function
Name
odStorageLockTime
Expiration
Function
Name
odSubmitted-97aa9210826dcbfd3ab35abcc2980d6e8f4a1b4d
Expiration
Function

7. Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on "Save preferences", you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

7.1 Manage your consent settings

You have loaded the Cookie Policy without javascript support. On AMP, you can use the manage consent button on the bottom of the page.

8. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.

9. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

10. Contact details

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

Prof. Dr. Paul Ammann
St. Christophstr. 6
5400 Baden

Switzerland
Website: https://going-international.com
Email: mail@ex.comgoing-international.com

This Cookie Policy was synchronized with cookiedatabase.org on 26. June 2025.

Abstract colorful background with torn paper effect and a white text block reading 'Going International Strategies and Methods for Entering Foreign Markets' by Paul Ammann, Ralph Lehmann, Christian Hauser, with a red Versus logo in the bottom right corner.
Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it

The book Going International is an essential guide for businesses and students aiming to navigate the complexities of global markets.

Authored by internationalization experts Paul Ammann, Ralph Lehmann, and Christian Hauser.

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Abstract colorful background with torn paper effect and a white text block reading 'Going International Strategies and Methods for Entering Foreign Markets' by Paul Ammann, Ralph Lehmann, Christian Hauser, with a red Versus logo in the bottom right corner.
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  • DOI
    https://doi.org/10.1007/978-3-658-43294-2
    https://doi.org/10.1007/978-3-658-43294-2

The book Going International is an essential guide for businesses and students aiming to navigate the complexities of global markets.

Authored by internationalization experts Paul Ammann, Ralph Lehmann, and Christian Hauser.

oRDER ON Amazon
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