Chapter 5

The International Market Development chapter deals with the internationalization of the marketing mix, the standardization and differentiation of product, price, communication and distribution.

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1 Sources Market Research
Topic Market Research
Page in Book 34,79,107,177
You can access it here on this website.

A curated selection of key resources essential for market research in international business with categorized information to guide strategic decisions.
Download
5.0 Export risk management tool (X-Risk)1.25 MB
Topic International Risk Management
Page in Book 183
The document "Managing Export Risks: Export Risk Management Guidelines" provides a framework for SMEs to address the challenges of international trade. It introduces a systematic five-step process, supported by the xRisk tool, to identify, evaluate, and mitigate risks. This approach balances risks and opportunities, ensuring companies make informed decisions to sustain global competitiveness.
Download
5.1 X-Risk – Tool for export risk management179.23 KB
Page in Book 191
This tool is a comprehensive export risk assessment utility designed to support businesses in evaluating and managing export activities effectively. It provides clear guidance through an introductory section and user manual, while also enabling the management of company profiles and export data. With features such as an export matrix and customizable templates, the tool ensures a structured and efficient approach to analyzing export opportunities and risks.
Download

1 Sources Market Research
Topic Market Research
Page in Book 34,79,107,177
You can access it here on this website.

A curated selection of key resources essential for market research in international business with categorized information to guide strategic decisions.
Download
5.0 Export risk management tool (X-Risk)1.25 MB
Topic International Risk Management
Page in Book 183
The document "Managing Export Risks: Export Risk Management Guidelines" provides a framework for SMEs to address the challenges of international trade. It introduces a systematic five-step process, supported by the xRisk tool, to identify, evaluate, and mitigate risks. This approach balances risks and opportunities, ensuring companies make informed decisions to sustain global competitiveness.
Download
5.1 X-Risk – Tool for export risk management179.23 KB
Page in Book 191
This tool is a comprehensive export risk assessment utility designed to support businesses in evaluating and managing export activities effectively. It provides clear guidance through an introductory section and user manual, while also enabling the management of company profiles and export data. With features such as an export matrix and customizable templates, the tool ensures a structured and efficient approach to analyzing export opportunities and risks.
Download

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Chapter 5

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