Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it
Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it

Chapter 2

The International Environment chapter examines current developments at the macroeconomic level, in particular globalization and its impact on companies. The analysis of the international environment is the second main part of this chapter.

To view the files in your browser:

➤ PDF files are opened directly in the browser.

➤ For Excel files, please click on Preview to open them in the browser.

  • PDF files are opened directly in the browser.
  • For Excel files, click on Preview to open them in the browser.
file found.files found.
  • 1 Sources Market Research
    Topic Market Research
    Page in Book 34,79,107,177

    You can access it here on this website.

    A curated selection of key resources essential for market research in international business with categorized information to guide strategic decisions.

    Download
  • 2.0 Update to Graphs “International Environment”
    Topic International Environment
    Page in Book 16

    Please note that the overviews in the book regarding the international environment reflect information up to the time of publication. While they are accurate through 2024, they may become outdated. The book is designed to remain relevant, and this website serves as a resource to keep the information updated. For the latest updates and additions, please visit this link.

    Download
  • 2.1 Methods for utilizing multicultural differences with an application example202.99 KB
    Topic International Environment
    Page in Book 53

    This document explores methods for leveraging cultural and operational differences in international business, highlighting their potential to drive growth and innovation. It provides a comprehensive overview of strategies to utilize these differences effectively, supported by a detailed application example to illustrate practical implementation.

    Download
  • 1 Sources Market Research
    Topic Market Research
    Page in Book 34,79,107,177

    You can access it here on this website.

    A curated selection of key resources essential for market research in international business with categorized information to guide strategic decisions.

    Download
  • 2.0 Update to Graphs “International Environment”
    Topic International Environment
    Page in Book 16

    Please note that the overviews in the book regarding the international environment reflect information up to the time of publication. While they are accurate through 2024, they may become outdated. The book is designed to remain relevant, and this website serves as a resource to keep the information updated. For the latest updates and additions, please visit this link.

    Download
  • 2.1 Methods for utilizing multicultural differences with an application example202.99 KB
    Topic International Environment
    Page in Book 53

    This document explores methods for leveraging cultural and operational differences in international business, highlighting their potential to drive growth and innovation. It provides a comprehensive overview of strategies to utilize these differences effectively, supported by a detailed application example to illustrate practical implementation.

    Download
No files found.
Menu Close
Menu Close
Abstract colorful background with torn paper effect and a white text block reading 'Going International Strategies and Methods for Entering Foreign Markets' by Paul Ammann, Ralph Lehmann, Christian Hauser, with a red Versus logo in the bottom right corner.
Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it

The book Going International is an essential guide for businesses and students aiming to navigate the complexities of global markets.

Authored by internationalization experts Paul Ammann, Ralph Lehmann, and Christian Hauser.

Quick links
Order book
Versus
Amazon
OrellFüssli
Abstract colorful background with torn paper effect and a white text block reading 'Going International Strategies and Methods for Entering Foreign Markets' by Paul Ammann, Ralph Lehmann, Christian Hauser, with a red Versus logo in the bottom right corner.
Bold uppercase text 'GOING INTERNATIONAL' above smaller text 'The companion website to the book'

The book Going International is an essential guide for businesses and students aiming to navigate the complexities of global markets.

Authored by internationalization experts Paul Ammann, Ralph Lehmann, and Christian Hauser.

oRDER ON Amazon

© All Rights Reserved.