Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it
Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it

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Abstract colorful background with torn paper effect and a white text block reading 'Going International Strategies and Methods for Entering Foreign Markets' by Paul Ammann, Ralph Lehmann, Christian Hauser, with a red Versus logo in the bottom right corner.
Text logo reading 'Going International' with the subtitle 'The companion website to the book' beneath it

The book Going International is an essential guide for businesses and students aiming to navigate the complexities of global markets.

Authored by internationalization experts Paul Ammann, Ralph Lehmann, and Christian Hauser.

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Abstract colorful background with torn paper effect and a white text block reading 'Going International Strategies and Methods for Entering Foreign Markets' by Paul Ammann, Ralph Lehmann, Christian Hauser, with a red Versus logo in the bottom right corner.
Bold uppercase text 'GOING INTERNATIONAL' above smaller text 'The companion website to the book'

The book Going International is an essential guide for businesses and students aiming to navigate the complexities of global markets.

Authored by internationalization experts Paul Ammann, Ralph Lehmann, and Christian Hauser.

oRDER ON Amazon

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