Digital change in the Gulf region: Exporters must adapt (in German)

The Arabian Gulf region has arrived in the digital age with impressive speed. Fast internet even in the most remote deserts, the playful use of cell phones and the enthusiasm and acceptance of digital technologies make Saudi Arabia, the United Arab Emirates, Bahrain and Qatar a growth region that is overtaking Switzerland in some areas when it comes to digitalization. Exporters need to adapt their strategies in order to be successful in this highly digitalized environment.

https://www.societybyte.swiss/2024/06/12/digitaler-wandel-in-der-golfregion-schweizer-exporteure-muessen-sich-anpassen/