One of the authors, Paul Ammann, has published a new book “Erfolgreiche Geschäfte in der Golfregion“. This book shows how companies from Germany, Austria and Switzerland can successfully do business in the Arab Gulf states.
The region, especially Saudi Arabia, is currently reinventing itself beyond oil and gas – and offering lucrative opportunities for many industries.
The authors explain how exporting companies can take advantage of these opportunities in a factual and pragmatic way. As experts on the Gulf States, they analyze their observations and provide indispensable recommendations for action, as well as insider tips from over 30 interviews with mainly Arab managers.
Ethical questions that arise in this difficult region are not ignored, but discussed from different points of view. Obstacles that are often invisible to European managers are made visible.