Guide: Why targeted partner management is key

International growth often depends on the quality of local business partners. In this guide recently published by Switzerland Global Enterprise, we show how Swiss SMEs can select, qualify, motivate and evaluate international distribution partners in a more structured way. The article is based on the MIPd model, developed mainly by the authors Ralph Lehmann and Paul Ammann, and offers practical guidance for turning business partnerships into long-term success abroad. https://www.s-ge.com/export/en/article/guide/businesspartnermanagement