9 July 2026
A recent Reuters report from the NEXT Asia event in Singapore shows how Asian policymakers, investors and business leaders are reacting to the intensifying US-China rivalry: not by choosing one side, but by building greater strategic flexibility.
The key message is highly relevant for internationally active companies. In a world shaped by geopolitical tensions, trade uncertainty and changing supply chains, companies need more than a single-market strategy. They need diversified market portfolios, reliable local partners and the ability to adapt quickly when political or regulatory conditions change.
For exporters, Asia remains attractive — not only because of its growth potential, but also because many countries are actively positioning themselves as pragmatic partners in a more fragmented global economy. This makes systematic market selection, partner evaluation and risk assessment more important than ever.
The topic is closely linked to the methods presented in Going International – Strategies and Methods for Entering Foreign Markets: companies should assess foreign markets not only by size and growth, but also by resilience, political exposure, partner availability and long-term strategic fit.
Current source:
Reuters, “Asia seeks strategic flexibility amid US-China rivalry”, 9 July 2026
https://www.reuters.com/world/china/asia-seeks-strategic-flexibility-amid-us-china-rivalry-2026-07-09/